Welcome to Wild Fable

Wild Fable is a fashion brand, offering trendy, affordable, and versatile clothing and accessories. Designed for those who embrace bold style, we deliver fashion-forward pieces that encourage self-expression and confidence.

Our History

Wild Fable was introduced by Target in 2018 to provide a youthful, trend-driven clothing line that blends affordability with style. Recognizing the need for modern, fashion-forward apparel that is accessible to all, Wild Fable was created to redefine everyday dressing with pieces that feel fresh, expressive, and effortlessly cool.

From the start, Wild Fable’s mission has been to offer trend-right fashion that is inclusive, budget-friendly, and easy to mix and match. Each collection is inspired by runway trends and street style, ensuring that shoppers can find pieces that suit their unique personalities.

Since its launch, Wild Fable has grown into a beloved brand known for its versatile silhouettes, vibrant colors, and modern aesthetic. It continues to evolve, staying ahead of fashion trends while maintaining a commitment to affordability and inclusivity.

Our Design Philosophy

Wild Fable is built on the belief that fashion should be fun, expressive, and accessible. The brand is designed for those who love experimenting with different styles, offering a mix of classic essentials and bold statement pieces.

Each collection is carefully curated to include must-have wardrobe staples such as:

  • Statement tops and blouses – Trendy cropped silhouettes, oversized fits, and eye-catching prints.
  • Dresses for every occasion – From casual fit-and-flare dresses to sleek bodycon styles, Wild Fable offers versatile options that transition effortlessly from day to night.
  • Stylish denim and bottoms – High-rise jeans, joggers, and trendy skirts that provide both comfort and style.
  • Outerwear and layering pieces – Cozy shackets, faux leather jackets, and cropped hoodies that add a modern edge.
  • Accessories and shoes – A curated selection of jewelry, handbags, and footwear to complete every look.

Our designers focus on trendy fabrics, modern prints, and flattering fits to ensure every piece feels both stylish and wearable. While we update our collections to reflect evolving trends, Wild Fable remains true to its core values of creativity, self-expression, and affordability.

Our Commitment to Customers

Wild Fable is dedicated to making fashion easy, accessible, and enjoyable. We ensure a seamless shopping experience by offering:

  • Omnichannel Availability – Wild Fable is exclusively available at various stores and online, allowing customers to browse and shop conveniently from anywhere.
  • Inclusive Sizing – We celebrate diversity in fashion, offering an extended range of sizes so that everyone can find the perfect fit.
  • Easy Styling – Our collections are designed to mix and match effortlessly, giving customers endless outfit possibilities.
  • Affordable Prices – Staying on trend doesn’t have to be expensive. Wild Fable provides high-quality fashion at budget-friendly prices.
  • Quality Assurance – Our clothing is designed with comfort and durability in mind. If a purchase doesn’t meet expectations, Wild Fable’s easy return policy ensures a hassle-free shopping experience.

We continuously listen to our customers and adapt our collections based on feedback, ensuring that Wild Fable remains a go-to brand for on-trend, affordable fashion.

Our Company Values

Wild Fable is more than just a fashion brand—it represents a movement of individuality, inclusivity, and creativity. We are committed to ethical practices and sustainable efforts that reflect our core values:

  • Sustainability Initiatives – We prioritize eco-friendly materials and responsible production methods to reduce our environmental impact.
  • Inclusivity in Fashion – Wild Fable designs for all body types, backgrounds, and personal styles, ensuring that everyone can find something they love.
  • Trend-Driven, Yet Timeless – Our collections balance cutting-edge fashion with wearable, everyday pieces, allowing customers to mix and match effortlessly.
  • Empowerment Through Style – We believe that fashion is a form of self-expression, and Wild Fable encourages customers to embrace their unique, authentic style.

The Wild Fable Collection

Wild Fable offers a curated selection of on-trend, youthful styles that cater to all fashion needs. Our collections include:

Wild Fable Everyday Essentials

A versatile selection of wardrobe staples designed for everyday wear, including:

  • Soft cotton tees and tanks – Comfortable and easy to layer.
  • High-waisted denim – From skinny jeans to relaxed mom-fit styles, our denim is both flattering and trendy.
  • Casual joggers and leggings – Perfect for effortless streetwear looks.

Wild Fable Trend Collection

Bold, fashion-forward pieces inspired by runway trends and street style, including:

  • Statement tops and crop tops – Featuring fun textures, puff sleeves, and bold colors.
  • Bodycon and slip dresses – Chic and sleek designs that can be dressed up or down.
  • Edgy outerwear – Faux leather jackets, oversized blazers, and trendy trench coats.

Wild Fable Accessories & Footwear

A collection of trendy accessories and shoes to complement every outfit:

  • Chunky sneakers and platform boots – Elevate any casual look.
  • Crossbody bags and totes – Practical and stylish storage solutions.
  • Layered jewelry and statement earrings – Perfect finishing touches for any outfit.

Shop Wild Fable Today

Wild Fable brings affordable, trendy fashion to those who love expressing themselves through style. Whether you’re looking for everyday basics, statement pieces, or trendy accessories, our collections make it easy to build a versatile, fashion-forward wardrobe.

Explore Wild Fable today at stores and online at Wildfable.com where bold fashion meets accessibility, inclusivity, and self-expression.

Let Wild Fable be your go-to brand for stylish, effortless, and affordable fashion that empowers confidence and individuality.